When NICI was founded on 1 June 1986, the founder initially designed and sewed our popular cuddly toys at home in Michelau, Bavaria. She was inspired by real animals and developed the typical NICI style with comic-like influences and a selective choice of materials. Over the years, we have continued to expand our range and are now one of the best-known and most popular plush and gift item manufacturers in the world.

Just like us as a company, our collections and characters have evolved and changed over the years.